Both Jay Monahan and Brian Oates are sports marketers and both share a personal connection to cancer. They committed their expertise to improving the lives of cancer patients and their families by founding an all-volunteer nonprofit, Golf Fights Cancer.
In April 2003, Brian and Jay attended the funeral of their friend and colleague Rob Stevens, who died of cancer at an early age, leaving behind his wife and three young children. The two friends ran the Boston Marathon to raise funds for Rob’s family. Soon after, recognizing the tremendous fund-raising potential within the golf community, Jay, Brian and their friends in golf created Golf Fights Cancer.
Golf Fights Cancer taps into the passion and generosity of golfers — professionals and recreational players alike — to raise funds that enhance the care of patients and their families. The nonprofit holds golfing fundraisers and devotes 100 percent of the earnings to funding equipment, services and amenities that make an immediate, positive impact on cancer patients and their families.