An image from the Home Base Program's campaign.
An image from the Home Base Program’s campaign. Learn more about the campaign and see all the ads.

The Red Sox Foundation and Massachusetts General Hospital Home Base Program has launched its first public service advertising campaign to increase awareness for the “invisible wounds” of war – post traumatic stress (PTS) and traumatic brain injury (TBI) – and raise funds to support its clinical, education and research services for Iraq and Afghanistan veterans and families.

Since its founding in 2009, Home Base has provided care for more than 600 veterans and family members from Massachusetts and the New England area, and educated over 7,500 clinicians nationwide to recognize PTS and TBI in their practices.

Developed pro bono by Hill Holliday, the new ads encourage viewers to visit the Home Base website to donate and learn more about the program. To develop the campaign, Hill Holliday met with Iraq and Afghanistan veterans and military families who have received help at Home Base. The campaign also includes radio spots voiced by Will Lyman of PBS Frontline; one is set to When Johnny Comes Marching Home.

“These messages are timely and urgent,” said Brig. Gen. (Ret.) Jack Hammond, executive director of Home Base.  “Although the U.S. war in Iraq has ended and troops are returning from Afghanistan, it is critical that we remember that for many veterans and their families, these wars have not ended and the return home has meant nightmares and difficulty sleeping, no longer feeling safe in everyday places, trouble concentrating, severe headaches and family stress.”

A special edition Beetle Bailey cartoon
A special edition Beetle Bailey cartoon is part of the Home Base Program’s campaign. Watch a video about the cartoon’s creation.

A feature of the campaign is a Beetle Bailey comic strip and video developed exclusively for Home Base by renowned cartoonist Mort Walker. Media outlets have contributed thousands of dollars in advertising space and time for the Home Base effort.

“There’s no greater honor than being of service to our veterans and military families,” said Mike Sheehan, chairman of Hill Holliday. “We are honored to offer our resources, creativity and support to Home Base, and to raise awareness about post traumatic stress and traumatic brain injury. Returning veterans and their families deserve every resource available to help them adjust to life back home.”

“We are so grateful for the talent and generosity of Hill Holliday in creating this unique and very powerful campaign,” said Gen. Hammond.

Learn more about Home Base and its new public service ad campaign.