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The one hundred honoree: Pink and Black Campaign

Donor Story

The one hundred honoree: Pink and Black Campaign

Mass General Giving

Mayor Thomas M. Menino and the Boston Public Health Commission launched the Pink and Black Campaign to draw attention to the disparities in breast cancer survival faced by black women. Black women are more likely to die after being diagnosed with breast cancer than women of other races. The campaign encourages black women to defy these odds and proactively obtain screening and treatment.

The faces of the campaign are its Pink and Black Ambassadors, real-life breast cancer survivors whose stories inspire their sisters to take action on their own behalf. Their portraits and messages appear on billboards, buses and other media outlets.

The Boston Public Health Commission is working with the Massachusetts Department of Public Health to extend the campaign to Springfield, Mass. Outreach and education programs such as the Pink and Black Campaign are potent weapons in the fight for equality in health care.