Shaving a man’s head — or watching close up — can be worth money if the men being shaved are Boston Bruins players.
Last year, the Bruins partnered with WBCN 104.1 FM to raise $25,000 for MassGeneral Hospital for Children’s pediatric oncology unit by auctioning seats to Cuts for a Cause. Each of six top bidders shaved a player and took home his jersey while pediatric oncology patients and their guests cheered, met the players, enjoyed a buffet and received signed Bruins memorabilia.
This year, 16 Bruins participated in Cuts for a Cause, raising more than $32,000. Host Aaron Ward and the Bruins again coordinated the entire affair, from sponsorships to gift bags.
The event is just one of the ways that the Bruins support the Pediatric Hematology-Oncology Unit. “While it is thrilling to watch a game from a VIP seat,” says Heather Peach, child life specialist, “what the children value most is the personal connection with a visiting player — exchanging high-fives, playing checkers or a bedside chat about one’s family or pet.”
