Cause Marketing Application

Name: 7th Annual LUNGSTRONG 5K Run and 1.5 Mile Walk
Start: 2020-11-08T08:30:00-05:00
End: 2020-11-08T14:00:00-05:00
Location: Cherry Hill Corporate Center

Thank you for your interest in supporting Mass General. To get started, please complete the form below. Questions? Please contact us.

Organization Name*
Full Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Website
Organization Contact Name*
First Last
Title*
Email*
Organization category or industry*
Brief organization description
1. Has your organization donated to Mass General previously?*
- Yes
- No
a. If yes, when and for what purpose?
2. Brief summary of historical cause-related marketing endeavors—please include beneficiaries, description of the endeavor, and results:
Endeavor Overview
3. Please explain what has motivated your interest in undertaking this endeavor:
4. Description of product or service promoted through the endeavor. Please indicate if this endeavor will raise funds through a percentage of product or service sales and/or at the point of purchase.
5. Endeavor duration, including start dates, end dates and deadlines:
6. Description of proposed marketing and sales strategy for the endeavor such as retail locations, website, and/or print advertising.
7. Percent donated to Mass General:*
*Please note that a minimum of 10% of the retail price is recommended.
Other percentage amount*
8. Projected donation (accumulated through the endeavor or monetary contribution):*
*Please note that a projected donation is required.
9. What resources, information, and support from Mass General would your organization potentially require to successfully execute the venture?
*Resources, information, and support may include web design, e-communications, print collateral, mail distribution, logo or name usage, and/or event assistance.
10. If this endeavor is being undertaken, in part, for its marketing value, explain how it will elevate your organization’s brand:
11. Explain how you anticipate this endeavor will elevate the Mass General brand or brand extension (i.e. the Cancer Center, MassGeneral Hospital for Children, etc.):
Notes
Massachusetts General Hospital is grateful for the support of its donors, but does not in any way endorse or promote any product or service of its donors or of any third party. Massachusetts General Hospital does not sell, loan or distribute its mailing list or email addresses to any organization or individual.

Massachusetts General Hospital will not accept cause-related marketing applications that are seeking to promote adult or deemed “offensive content”, alcohol, dangerous products/firearms, tobacco, and/or pharmaceutical or medical device products and services.

All communications pertaining to the cause-related marketing endeavor are subject to review and approval by Massachusetts General Hospital. Massachusetts General Hospital reserves the right to decline an application or dissolve an endeavor at any time for not adhering to any of the aforementioned policies or principles. Completed applications will be reviewed and responded to within 14 business days upon receipt.

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Brief organization description

Endeavor Overview